E – 1773 Prototypes and the art of Reproduction

In the practice of architectural design, there exists a peculiar niche or genre of work. It lies in the creation and reuse of prototypical plans for clients who need to duplicate their basic facilities elsewhere. To those observing from afar, the work seems mundane and unsatisfying. It is not the stuff from which awards or peer recognition arises. For those involved in the niche, is can make for very long and satisfying working relationships and a recognition of worth by clients, to who’s success the designer directly contributes.

In this course, we will examine the pros and cons of prototype creation. We will do so from the standpoint of the team of professionals involved in their creation, from the professionals most often involved at individual project locations and from the viewpoint of the building owner. Most often, that will be a company involved in the creation and expansion of franchises.

In doing so, we will discuss the power of duplication.